A Shift In Kenya Mobile Market

Equity bank kenya resently joined the mobile market using its subsidiary company, Equitel. This caused some tention with the industry giants petitioning about its entry and strategies.
Equitel promised to offer subsidised call rated. The hard part thats taking industry giant,safaricom, back to the drawing board is the question on mobile money. Safaricom has enjoyed huge profits from this area for a long time. Equitel on the other hand is promising subsidized rates as well as integration to ones equity bank account.
Equitel,.has a strategy i call brain drain. With its thin sim, users will enjoy their old services but get drowned by the attractive Equitel services. Airtel on the other hand is trying to increase its market share by acquiring yu customers, but do number of customers really matter where most of us have several sim cards?
Well lets watch and see. May the best offer win.

Yu mobile or Airtel Yu

Airtel Kenya which recently acquired Esser 's Yu mobile customers has now successful integrated it's customers to it's systems. However, yu customers can still enjoy service they enjoyed before the sale. In addition to it they get airtel services such as 3G data.
The cost of airtel services to Yu subscribers remain abit high since they are being used as roaming services. Airtel is however working on special tariffs for yu . Network coverage for Yu also improved.
Safaricom acquired yu assets and communication equipments.