A Shift In Kenya Mobile Market

Equity bank kenya resently joined the mobile market using its subsidiary company, Equitel. This caused some tention with the industry giants petitioning about its entry and strategies.
Equitel promised to offer subsidised call rated. The hard part thats taking industry giant,safaricom, back to the drawing board is the question on mobile money. Safaricom has enjoyed huge profits from this area for a long time. Equitel on the other hand is promising subsidized rates as well as integration to ones equity bank account.
Equitel,.has a strategy i call brain drain. With its thin sim, users will enjoy their old services but get drowned by the attractive Equitel services. Airtel on the other hand is trying to increase its market share by acquiring yu customers, but do number of customers really matter where most of us have several sim cards?
Well lets watch and see. May the best offer win.

Yu mobile or Airtel Yu

Airtel Kenya which recently acquired Esser 's Yu mobile customers has now successful integrated it's customers to it's systems. However, yu customers can still enjoy service they enjoyed before the sale. In addition to it they get airtel services such as 3G data.
The cost of airtel services to Yu subscribers remain abit high since they are being used as roaming services. Airtel is however working on special tariffs for yu . Network coverage for Yu also improved.
Safaricom acquired yu assets and communication equipments.

yu mobile to be sold to two kenya mobile giants

kenya based yu mobile owned by esser telcom, is to be sold to the two leading companies in the same field. The deal will see Safaricom, the leading company in subscribers, and Airtel Kenya, which is part if the larger Airtel, give a total of sh 8.6 billion.
It seems impossible for two rival competitors to undertake a deal together, but it's kind of "chamaa business". The two are to buy it to prevent another rival from joining the industry with established customers. As per the agreement, safaricom will buy the technical assets while airtel gets the yu prefix, 075..
This deal seems to favour both since airtel is looking to add subscribers, which it will since all yu mobile users will be directly acquired by airtel. Safaricom will benefit from improving its coverage by the new acquired assets.
Though the deal is not yet complete, due to formal and legal process and a court case filed by yu employees questioning of their job status,there will be a reduction in number of mobile operators from four to three. but this will be for a short while since more are expected to join soon.