A Shift In Kenya Mobile Market

Equity bank kenya resently joined the mobile market using its subsidiary company, Equitel. This caused some tention with the industry giants petitioning about its entry and strategies.
Equitel promised to offer subsidised call rated. The hard part thats taking industry giant,safaricom, back to the drawing board is the question on mobile money. Safaricom has enjoyed huge profits from this area for a long time. Equitel on the other hand is promising subsidized rates as well as integration to ones equity bank account.
Equitel,.has a strategy i call brain drain. With its thin sim, users will enjoy their old services but get drowned by the attractive Equitel services. Airtel on the other hand is trying to increase its market share by acquiring yu customers, but do number of customers really matter where most of us have several sim cards?
Well lets watch and see. May the best offer win.